The holidays mean different things to different people. For most, it represents family, friends, holidays, and shopping. But for many business owners, it also represents a make-or-break time of year, when they need the best seasonal talent they can find.
Are you ready to deliver the workers they need?
The answer to this question becomes something of a make-or-break proposition for you as well. As a staffing firm, the holidays offer a golden opportunity to juice your profits in the final months of the year. It’s just a matter of positioning yourself for this crucial period.
So how do you get the most out of the last few months of the year?
Here are five tips to help your staffing firm make more money this holiday season:
Start Finding Talent Early
There’s always a rush for seasonal workers around the holidays. Get ahead of the competition. To have a good pool of talent available, you should begin your search as early as possible.
In September, companies like Walmart and UPS already began looking for the tens of thousands of extra employees they’ll need to get through the holiday season. Meanwhile, this year might see an even more aggressive scramble for help, as the economy continues to ramp up following COVID.
Tap into Your Talent Pipeline
Finding new talent can be expensive and time-consuming. However, tapping into an existing talent pipeline is relatively cheap and easy. Use this as a shortcut to fill the holiday staffing rush.
Throughout the year, you’ve built up relationships with candidates. Now’s the time to use those contacts. As you make your early plans to build up your talent pool, reach out to people you’ve worked with in the past and see if they are looking for opportunities.
At the same time, remember that preparing for the holidays represents a year-long activity. Prioritize building a broad talent pipeline throughout the year.
Leverage Data to Improve Your Operations
Use data to anticipate your customers’ needs. You’ve likely worked with many of your clients for years. Look back at their previous holiday hiring trends and make sure you have the resources you need to meet those standards this year.
Meanwhile, keep up to date with general industry trends. The more you know about the coming holiday season, the better prepared you’ll be. Invest in research to maximize your holiday strategy.
Stay in Contact with Clients
Communication is crucial to having a successful holiday season. Don’t give your best customers a reason to talk to your competitors. Know what they need and be ready to fulfill their expectations.
Contact your best customers well ahead of their typical hiring cycle to see what they expect this year. Even with the data you’ve compiled over past years, you still need specific guidance for this year.
In fact, this early discussion might be more necessary in 2021 than during previous pre-pandemic holidays. The COVID reopenings will likely create a strange season this year, so planning discussions will become that much more important.
Get the Funding You Need
You want to make sure you have sufficient resources to keep clients happy during the holiday. That requires an investment. To put the proper initiatives in place, you’ll need an adequate war chest. That way, you can position yourself for a successful end-of-the-year campaign.
To put yourself on a strong financial footing ahead of the holiday season, talk to Frontline Funding. You’ll get the expert advice and invoice factoring you need to make an optimal end-of-year strategy.
Contact Frontline Funding today to get started.
